By HENRY EMPEÑO | July 30, 2026

IBA, Zambales — The capital town of Zambales has transformed its public market into the first fully digitized public market in the province with the recent launch of Project METRO, a digital monitoring and compliance system that, alongside the PalengQR Ph Plus program, leverages innovation for improved public service and governance.

METRO, which stands for Monitoring, Enforcement & Tracking Resource Online, is touted to create a more efficient, transparent, and accessible marketplace where technology enhances public service delivery and economic opportunities, said Iba Mayor Irene Maniquiz-Binan.

Using the system, buyers can simply scan the QR code installed in every market stall to access digital endorsements and information, and then conveniently make purchase transactions.

The digital platform also improves data management and strengthens monitoring mechanisms for the LGU, and provides vendors access to digital banking.

“Project METRO represents a modern approach to market governance and operations, integrating digital technologies into the daily activities of vendors, consumers, and market administrators,” the Iba LGU said in introducing the project on June 3.

“With the PalengQR program, Project METRO will benefit buyers, vendors, suppliers, and other stakeholders with fast and convenient transactions through digital payments, safe and secure transactions, access to financial services and credit facilities, transparent and accountable operations, and multiple payment options,” it added.

The digital market system was developed in partnership with IT developers from Gordon College in Olongapo City, and with the support of OneDevPH, Bangko Sentral ng Pilipinas (BSP), the Department of the Interior and Local Government (DILG), and the Department of Trade and Industry.

The system was pilot-tested by the Iba LGU last April before starting full operations early June.

BSP and DILG introduced last year in Zambales the PalengQR Ph Plus program, a nationwide initiative which promoted cashless payments in public markets and local transportation, particularly tricycles. The program had since been adopted in the towns of San Marcelino, Botolan, Cabangan, and, lately, San Antonio in this province.

Project METRO upped the digital shift further by complementing digital payments with access to financial services and credit facilities, transparent and accountable operations, and multiple payment options that also boost data-driven governance.

“More than a technological advancement, this initiative empowers vendors, enhances consumer convenience, promotes financial literacy, and supports the nation’s digital transformation agenda,” Mayor Binan said. ▲

COVER PHOTO: Mayor Irene Binan launches Project METRO at the New Iba Public Market, the first fully digitized market in Zambales. (Iba LGU photo)