BDO wins Gold Anvil for ‘Best Use of Influencer Marketing’

By HENRY EMPEÑO | March 10, 2026

BDO Unibank, a member of the SM Group, clinched the Gold Anvil Award for Best Use of Influencer Marketing Category, besting more than 170 companies that vied for the honor in the recent 61st Anvil Awards.

The Anvil Awards, organized by the Public Relations Society of the Philippines to recognize outstanding Philippine PR campaigns, took cognizance of BDO’s use of credible brand ambassador and influencer, actor Piolo Pascual, to provide timely financial and security tips to Filipinos working overseas and their families back home.

Pascual is backstopped in this campaign which has run for more than two decades by comedian Small Laude and content creators Christian Antolin and Justine Luzares.

BDO Unibank officers with the Gold Anvil (L-R): Myra-Flor S. Sioco, Feline Richelle O. Lee, Bien Mercedez A. Reyes, Justine Russel B. Mercado, Honey M. Reyes, Genie T. Gloria, Jo Anne E. Padiernos-Ochoa, Catherine Joy M. Avila, Kim George G. Paras, and Lionel Albert D. Lopez Dee.

The ad series—created to promote BDO products under Kabayan Connections—focused on building trust, and used light, relatable storytelling techniques to simplify banking concepts and make financial terms more understandable to clients.

The series shared the aspirations of overseas Filipinos by fostering meaningful engagement, strengthening and advancing financial awareness and inclusion, and reinforcing BDO’s “Alagang Kabayan” program that emphasizes genuine care for Filipinos here and abroad.

BDO is a full-service universal bank, which provides a wide range of corporate and retail services. These include loan and deposit products, treasury, trust and investment banking, private banking, thrift banking and microfinance, cash management, leasing and finance, remittance, life insurance, property and casualty insurance brokerage, cash and credit cards, as well as online and non-online stock brokerage services.

The bank has the country’s largest distribution network, with over 1,800 consolidated operating branches and more than 6,000 teller machines nationwide. It also has 15 international offices (including full-service branches in Hong Kong and Singapore) in Asia, Europe, North America and the Middle East.

BDO Unibank also offers digital banking solutions to make banking easier, faster, and more secure for its clients.

A member of the SM Group, one of the country’s largest and most successful conglomerates, BDO ranked as the largest bank in terms of total assets, loans, deposits and trust funds under management based on published statements of condition as of Sept. 30, 2025. ▲

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