SM City Olongapo Central and SM City Olongapo Downtown will host a House of Beauty Fair to mark International Women’s Month from March 1 to 31.  

The fair at SM malls promises a unique shopping experience, featuring beauty bazaars, masterclasses, meet-and-greets with beauty icons, and a chance to discover products suited to individual preferences, in collaboration with top SM beauty brands and MSMEs.

This year’s Women’s Month celebration will highlight the influence of Generation Z on redefining beauty norms, emphasizing self-expression, individualism, and self-care. Gen Z individuals are known for their openness to experimenting with unconventional looks and styles, pushing boundaries, and sharing their creativity across various platforms.

Join the celebration at SM Olongapo malls, featuring favorite beauty brands like Watsons, The SM Store, Surgiderm, Beauche, Bagel Girl and more, promoting inclusivity and equality.

SM believes in championing all forms of beauty, embracing courage, fearlessness, and celebrating diversity and freedom—allowing everyone to define their own meaning of beauty. Visit your favorite SM malls and celebrate WMN 2024! 