Annually, SM City Olongapo Central and SM City Olongapo Downtown Customer Relations Service (CRS) Department and security personnel engage in a heartwarming volunteerism activity by distributing gifts and providing for the needs of impoverished, malnourished and sick children and young adults with disabilities and with deformities at the International Children’s Advocate, Inc. also known as Nino’s Pagasa Center.

SM’s dedicated security personnel come together each year on December 16th for a heartening volunteerism activity. This initiative goes beyond conventional gift-giving, it also becomes a platform for uncovering the incredible abilities of Niño’s young individuals, who exhibit remarkable talents. Despite facing challenges due to their disabilities, these children showcase an extraordinary array of talents that surpass expectations.

Ninos Pagasa Center Director Araceli Menor expressed her heartfelt gratitude to SM for always bringing hope and smile to these children. Through this annual tradition, SM aims not only hopes to brighten the day of the beneficiaries but also to inspire others to embrace empathy and compassion towards those with different abilities. 