JUST as K-Drama and K-Pop have surged in the entertainment scene, K-beauty is making inroads in the skincare and cosmetics industry. But is it here to stay? According to the data released by the Korea Customs Service and Korea Cosmetic Association, South Korean South Korean cosmetics exports climbed 16.1% to reach nearly USD7.6 billion in… Read More SPECIAL FEATURE: Watsons Develops Successful Partnerships with K-Beauty Brands in Asia