‘Zamba-Liwanag’ caps Dinamulag Festival 2025

By Henry Empeño | May 25, 2025 BOTOLAN, Zambales — It may have rained on everyone’s parade, but “Zamba-Liwanag” Float Parade, the culminating activity of this year’s Dinamulag Festival undeterredly marched on—drums beating, lights on, and with or without umbrellas to ward off the sudden evening shower. A total of 22 colorfully decorated floats from… Read More ‘Zamba-Liwanag’ caps Dinamulag Festival 2025

Mt. Pinatubo adventure trek suspended

By HENRY EMPEÑO BOTOLAN, Zambales — Trekking and other tourism-related activities at Mt. Pinatubo has been temporarily stopped by the local government of Botolan under Executive Order No. 5, which is effective beginning May 2 and until further notice. Mayor Jun Omar Ebdane stressed, however, that the suspension of the Mt. Pinatubo adventure trek program… Read More Mt. Pinatubo adventure trek suspended

Subic Freeport Holy Week arrivals exceed 400,000 mark

SUBIC BAY FREEPORT – Tourist arrivals in this premier Freeport reached 408,800 during the Holy Week, according to the Subic Bay Metropolitan Authority (SBMA) Tourism Department. The department said this figure exceeded last year’s 367,228 arrival record by 54,384, roughly an increase of 14.8 percent. SBMA Chairman and Administrator Eduardo Jose L. Aliño said that this has significantly… Read More Subic Freeport Holy Week arrivals exceed 400,000 mark

Botolan route to Mt. Pinatubo remains open

By HENRY EMPEÑO BOTOLAN, Zambales — The popular adventure trek to the Mt. Pinatubo Crater Lake remains available to adventure-seekers and nature lovers through the Botolan route. This was the assurance made by the Botolan Tourism Office here, as stakeholders operating the Capas, Tarlac route tried to resolve complaints by some Ayta tribesmen that recently… Read More Botolan route to Mt. Pinatubo remains open

Four-day Dinamulag Festival to kick off May 21

By E.H. Edejer | April 27, 2025 IBA, Zambales — A four-day festival that promises a spectacular celebration of the province’s most popular product, the “dinamulag” or carabao mango, will begin here on May 21 with traditional agro-cultural presentations melding with sports events and product shows. Governor Hermogenes Ebdane Jr. said on Saturday the festival… Read More Four-day Dinamulag Festival to kick off May 21

Capiz uses ‘balay-balay’ role-playing game to promote culture

By Alex Lumaque (PIA) EVER experienced role playing during your childhood days? Remember the time when playing ‘Balay-Balay’ (Bahay-bahayan in Tagalog) means participants will be designated to play the role of a father, mother, sister, brother, youngest or sometimes even a pet? This role-playing game inspired the conceptualization of a cultural initiative by the Provincial… Read More Capiz uses ‘balay-balay’ role-playing game to promote culture

AirAsia Philippines activates #AlwaysREADY Ngayong Semana Santa 2025 for peak holiday travel

MANILA (April 10, 2025) — In anticipation of over 100,000 travelers this Holy Week, AirAsia Philippines has activated its #AlwaysREADY Ngayong Semana Santa 2025 to ensure a smooth and safe travel experience for all guests from April 13 to 20, 2025. Transportation Security Administrator Undersecretary Arthur Bisnar, together with AirAsia Philippines CEO Ricky Isla and Spokesperson Steve Dailisan,… Read More AirAsia Philippines activates #AlwaysREADY Ngayong Semana Santa 2025 for peak holiday travel

Cebu Pacific launches direct flights between Clark and El Nido

CEBU Pacific (PSE: CEB), the Philippines’ leading carrier, officially launched on March 30 its highly anticipated Clark–El Nido route, further enhancing access to one of the country’s top beach destinations. Passengers on the inaugural flight were greeted with giveaways upon arrival at El Nido Airport, where CEB hosted a brief ceremony to celebrate the milestone.… Read More Cebu Pacific launches direct flights between Clark and El Nido

Cebu Pacific hails top PH, int’l travel agencies at 19th Eagle Wings Awards

CEBU Pacific (PSE: CEB), the Philippines’ leading carrier, honored its top-performing travel agencies in the recently concluded 19th Eagle Wings Awards on March 11, 2025, at the Courtyard by Marriott in Iloilo City. The Eagle Wings Awards is an annual event that recognizes the achievements and dedication of CEB’s travel agent partners in helping drive… Read More Cebu Pacific hails top PH, int’l travel agencies at 19th Eagle Wings Awards

Nominations now open for 7th Philippine Sports Tourism Awards

THE 7th Philippine Sports Tourism Awards (PSTA) is officially accepting nominations, covering 18 categories, to recognize excellence in the ever-evolving sports tourism industry. The PSTA honors private and government enterprises that successfully integrate sports and tourism, contributing to economic growth and community development across the Philippines. This prestigious award serves as a platform to showcase… Read More Nominations now open for 7th Philippine Sports Tourism Awards