By E.H. EDEJER | March 14, 2026 SUBIC BAY FREEPORT — Subic Bay Metropolitan Authority (SBMA) employees and students from local schools welcomed the cruise liner MS Crystal Symphony early this morning, March 14, buoying hopes for the revival of Subic as a regular cruise stop in Southeast Asia. Arriving at 7:00 a.m. with 550… Read More Subic welcomes first cruise ship visit for 2026
By Reia G. Pabelonia | September 5, 2025 SUBIC BAY FREEPORT ZONE (PIA) —The Department of Tourism (DOT) Region III, in partnership with the Subic Bay Metropolitan Authority (SBMA), will convene stakeholders for the 3rd Central Luzon Sustainable Tourism Summit. Set for September 10–12, 2025 at the Subic Bay Exhibition and Convention Center, the three-day gathering… Read More DOT, SBMA gather stakeholders for 2025 Sustainable Tourism Summit
IBA, Zambales — Zambales reaped top honors in the recent 2024 Tourism Recognition for Enterprises and Stakeholders (TRES) Awards, which recognize outstanding achievements in the advancement of the tourism industry in Central Luzon. Zambales placed second runner-up in the Top Destination category based on tourist arrival, while the province’s iconic Dinamulag Festival was adjudged first… Read More Zambales shines in CL TRES tourism awards
SUBIC BAY FREEPORT – Stakeholders from the Hospitality Alliance of Subic (HAS) presented various activities that will boost tourist arrivals here for the rest of the ‘Ber’ months during the Talakayan sa Freeport media forum on Monday, September 23. HAS president for corporate affairs Pamela Khonghun said that this October, the group is holding the Subic Bay Hauntfest 2.0,… Read More Subic tourism group bares plans for ‘Ber’ months
ROBINSONS Hotels and Resorts (RHR) is rolling out the red carpet to celebrate World Tourism Day with exclusive discounts across its 30 properties nationwide to honor the tourism industry’s dedicated professionals. In partnership with the Department of Tourism (DOT), RHR is offering a month-long celebration from September 3 to October 7, 2024, with exclusive discounts… Read More Exclusive discounts for tourism workers as Robinsons Hotels and Resorts celebrate World Tourism Day
THE Grafik Hotel Collection, Filinvest Hospitality Corp.’s (FHC) newest hotel venture, is seen to strengthen Camp John Hay’s position as a tourism and investment destination and become a contributor to the economic growth of Baguio. During the topping off ceremony for the Grafik Pine House Baguio last June 14, Bases Conversion and Development Authority (BCDA)… Read More Filinvest’s new hotel venture to enhance John Hay’s tourism, business landscape
CEBU Pacific (PSE: CEB), the Philippines’ leading airline, has strengthened its partnership with the Singapore Tourism Board (STB) to create more opportunities for travelers to the Lion City. CEB renewed its memorandum of understanding (MOU) with the STB on June 6, 2024, highlighting key partnership thrusts such as enhancing destination preference and recall, providing stronger… Read More Cebu Pacific, Singapore Tourism Board sign MOU, promote ‘Fly, Stay, Cruise’
THE Philippine sports tourism community has expressed full support to the call of President Ferdinand Marcos, Jr. to focus on sports activities to boost tourist arrivals in the Philippines. “We are all delighted that no less than the President has rubber-stamped our advocacy of engaging in more sporting events to attract more tourists to the… Read More Sports tourism sector supports PBBM’s call to boost tourism
SUBIC BAY — Subic Bay Banchetto 2023, held against the beautiful backdrop of Subic Bay, went beyond being just the biggest Christmas food bazaar in the region. It also became a lively gathering for Tamiya 4WD enthusiasts, bringing together passionate hobbyists from Zambales, Pampanga, and Bulacan. The event showcased the miniature masterpieces and Tamiya 4WD… Read More Tamiya 4WD enthusiasts find home at Subic Bay Banchetto 2023
A former mining community ponders its future with newfound tourism fame By HENRY EMPEÑO / December 15, 2023 MASINLOC, Zambales — Search the internet for Coto Kidz Pool and you’d get about 146,000 results in .42 second. That’s more than double the “hits” you’d get when you surf the net for Magalawa Island in nearby… Read More RISING FROM THE RUBBLE
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